Some self-publishers write just for joy and others are wanting to live off their passion for writing! If you are self-publishing and want to be read by as many readers as possible, online book marketing is crucial for your success.
Authors and Marketing
This type of marketing will involve engaging and drawing your specified audience by sharing more about your book and yourself.
Before you start venturing down the marketing avenue, it will help to be clear about your goals from the beginning, because effective and efficient book marketing takes effort and early planning.
Questions to ask yourself:
- What is my target audience?
- What are their online behaviors?
- What is important that my readers know about me?
- How many books do I want to sell in the first year?
- What are my short-term goals for online book marketing?
- What are my long-term goals for online book marketing?
1. Author Website
You can update the site with relevant content for your target audience to help engage your readers. You will also want to target specific keywords that your readers type into google search when looking for a certain type of book.
You can even promote book giveaways and contests to help create a buzz before your publishing date. If you are doing this on your own, it will be helpful to set up your site at least one year before your launch date. It will give you time to build a substantial mailing list and improve the site’s organic ranking.
This can be a huge task for authors to do on top of creating an amazing book, for those instances reach out to A&A printing. What you get with our individual customized A&A author web pages is the comprehensive services and support you need as a new or experienced author.
Our custom website for authorsis the perfect platform to help you start marketing, promoting your books and yourself as a professional writer. Take the stress out of marketing and create a reliable and recognizable personality through our website for authors.
2. Author’s Web Page
Keep 80% of your royalties and we will create a unique and highly functioning authors web page to promote you and your books, without the hassle of doing it yourself.
We take care of:
In most cases when an author is marketing and selling their book, they must first design a web page, create a shopping cart and services through the site, as well as being responsible for the selling and shipping of books.With our websites for authors, all you have to do is share the provided link with potential buyers.
Unlike most vanity publishers, authors can still utilize our author website even if they do not publish through A&A Printing!
3. Use Social Media
- And possibly other sites (depending on your target audience)
4. Guest Blog Posts
This can be a free avenue of bringing a bit of attention to your work and yourself. You will want to make sure the posts are coming from sites that are relevant to your targeted readers.
Do a bit of searching to find blogs in your genre, and reach out to the owners with an offer to write a guest post.
Make sure to read the blog guidelines for each post and make sure to follow them through, if they exist. You will also want to provide a short bio at the bottom of the post of who you are and provide a link to your book or author page.
5. Build An Email List
On your way to promoting your book, one of the most basic ways to keep your readers (and potentially new readers) is through email.
You will want to capture as many sign-ups as possible. This list will become extremely valuable in time as you build your readership. Keeping in touch with the past and potential readers, influencers, and fans by email has been found to be even more effective than doing it always on social media.
Social media posts are typically seen by 5-15% of all your followers, while an email can be a well-crafted one that is targeted and personal. Research even suggests that 22-30% of emails about book and hobby industries are opened.
You can use this avenue to create rapport with readers and even ask for their help with promoting. Give them a link of where to order and maybe set up promotions for those that do help!
Provide value in your emails through:
- Weekly Tips Newsletter might be appropriate.
- Favorite news from the week – this way people can get into the mind of the author and what they deem as important information for their readers.
- Answers to common questions your readers ask.
- Anything new about where you traveled or learned about that you think would be engaging for your readers.